The study of Marketing is all about creating interest and then raising the level of interest in specified products and services. Students learning about the field should be creative and analytic, as the tasks they'll face in the field walk a fine line between business acumen and artistic cleverness. Some of the common coursework in the Marketing area is Economics, Product Development, Psychology and Strategy.
The Marketing field itself is full of different principles and applications. If students expect to succeed, they should be especially creative and easy to keep motivated. Some skills in the area can be taught, such as the computer application and even certain decision-making abilities, but some qualities a matter of natural intellectual ability rather than duplicating the results that textbooks discuss.
Choosing the right school for Marketing programs begins with identifying career aspirations and finding schools that offer programs designed to help you reach those. The next step is to begin narrowing the list down according to each school's reputation and accreditation while comparing the respective programs according to the same standards. Finally, the ultimate decision should lie with the qualities that separate each program, such as financial aid packages, internship opportunities, course requirements and job placement services after graduation.
The majority of students going into the Marketing field elect to earn Bachelors' Degrees because of the amount of job possibilities that open to graduates from these programs. Many students do, however, enroll in Professional Certificate and Associates' Degree programs in community colleges but later go on to earn higher marks after finding somewhat limited career prospects. For the best chance at finding desirable work in the Marketing field, though, a Masters' Degree is preferred, whether it be a Masters' in Marketing or an MBA with an emphasis in Marketing. Earning one of these Graduate-level Degrees means that a student has made themselves qualified for positions that they previously may not have been able to fill.
Many Marketing students elect to study in online programs because of the convenience and flexibility that this medium provides. Most traditional campus-schools that offer a fair portion of their catalog over the web provide students with a chance to study in this format, making it easier to earn the degree they deserve without interrupting their daily lives.
Many high school students consider working in Business careers but are unsure about which area of the field interests them most. If you're leaning towards Marketing, here a few ways to help not only learn more about the industry, but also get a head start before college:
Marketing is a very competitive field. A lot of companies today outsource these tasks to third party organizations, meaning that the likelihood of working specifically for one company in a singular Marketing department is highly unlikely. The job outlook for the industry is actually pretty optimistic because of the rise of these third party groups, but getting into the door without a Bachelors' or even Masters' Degree can be somewhat difficult. There are Professional Certificates and Associates' Degrees available, but these are typically only used to supplement additional education rather than supply academic credentials to a resume.
While the field offers many diverse positions and careers, many employees will find work in research and analysis. Other positions will include advertising sales, consulting and brand management. The differences between each position typically centers on the strengths and weaknesses of the employees themselves, particularly in areas like creativity and communication skills. It's important to remember, though, that there are different positions available, and it's easy to match your particular skill-set with work that's suitable for you.